On August 28, 2007, Sony held a new product launch conference in Japan, exhibiting the latest 15 large-size "BRAVIA" full HD LCD TVs. One of the most attractive features of the 70-inch KDL-70X7000 in the X-series is its attractiveness not only because of its size, but also because it uses LED backlights. This is the first time Sony has introduced LED backs since the “QUOLIA 005”. Illuminated LCD TV. At that time, because of the high power consumption and high cost, LED backlights could not be promoted in other styles. This time, the energy efficiency of LED backlights has increased to about 220% in the past, reducing power consumption. While maintaining 70 inches, the power consumption was controlled to the same extent as the 46-inch QUALIA 005 product.
The KDL-70X700070 with LED backlights has a wider range of colors. The backlight replaces the CCFL with three red, green and blue LEDs. The color performance range is about 1.6 times that of the normal CCFL model, the color expression will be increased to a new level, and the power consumption is also greatly reduced, which is equivalent to the 46-inch model with ordinary LED backlight. Level. Details of the number of LEDs equipped are not announced.

At the same time, Sony KDL-70X700070 LCD TV also uses multiplier (120Hz) "Motion Flow" double speed drive technology and) and BRAVIA PRO image processing engine. In addition, the LCD TV also uses "RF remote control" using non-directional radio waves. Compared with the traditional infrared remote control, the operability is improved.

The Sony KDL-70X700070 LCD TV is expected to be available in Japan on November 20, 2007 at a price of approximately $34836.


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