After 27 years of rapid development in China's economy, the Chinese economy, which has been using real estate as its pillar industry for nearly 10 years, has driven the rapid development of real estate-related industries. The building materials industry is one of the most directly affected industries. The same is true for the electrical industry that belongs to the building materials industry. In the face of a series of mergers and acquisitions, where is the future development of the national electrician brand, how will learn to dance with wolves. Knowing ourselves and knowing each other is the first priority. The author will use this article to explore the current situation and development space of the national electrician brand based on the Chinese market environment.
I. Analysis of Opportunities and Threat Advantages and Disadvantages Faced by National Electrician Brands
The Chinese national electrician industry has experienced more than 20 years of development, and has grown in the process of learning from the foreign brands that entered China and invested in setting up factories in China. As the Chinese economy transitions from a planned economy to a market economy, a number of influential electrician brands have emerged, which has promoted the development of the Chinese electrical industry. Under the macro background of China's rapid development of real estate, the electrician industry has gradually moved from low attention to the front. The occurrence of several major mergers and acquisitions has further exacerbated the turmoil in the electrical industry. Therefore, practitioners in the national electrical industry have never paid much attention to how to face the wave of impacts that are increasingly integrated into internationalization. There is no shortage of wait-and-see, rash, and pessimistic attitudes. CWWEN Xiwo Electric Marketing Consultant team in the practice of consulting services for several years, deeply feel that the rise of national electrician brands needs a long way to go, compared with international electrician brands, there are some reversible shortcomings. In the Chinese automotive field, there have been tens of millions of cases of car dreams, and there is no shortage of electricians in the field of electricians. In the process of consulting services, the mistakes of some national electrician brands in strategy and tactics are deeply hurt. In the face of the international electric giant's massive entry into the wave of Chinese and ethnic lighting brands entering the field of electrical engineering. We need to analyze more rationally, know the length of people, and know the pros and cons. How to survive and develop in the process of national electrician brand PK international electrician brand. Become a subject of thinking and research on national electrician brands. The era of the national electrician brand and the international electrician giants dancing on the same stage, the opportunities and threats, advantages and disadvantages will be faced? This article will be explored in summary:
1. Analysis of macro external environment
China's real estate industry has experienced rapid development in the past 10 years. The industry believes that in 2015, it will be the turning point of China's real estate industry. At least in the next 8 years, the domestic building materials market will continue to be in a state of strong demand for prosperity. Moreover, the rapid growth of China's economy and the stability of the domestic political environment have created a good external opportunity platform for the development of the electrical industry. However, we must also objectively see that domestic consumers of electrical products are in irrational consumption, and the attitude of Chongyang consumption is universal. The internationalization planning of international electric giants and the non-international planning of national electrician brands are large; the rise of products for electrical intelligent control technology applications Traditional electrical and mechanical control is dominated; China's environmental protection control is increasing, and product manufacturing costs are rising (such as electroplating); a series of cultural, technological, and ecological environmental factors are a major threat to the national electrical industry. It is expected that the population environment of China's population will have an inflection point in 2015, and it will set a timetable for the rapid growth of the national electrician industry.
2. Analysis of industry competition environment
In the past few years, the international electric giants in the high-end field of China's electrical industry have accelerated their integration. In addition, there are several world-class electric giants who are also looking for opportunities to enter the Chinese market through various channels. Started extensive extensive market research work. It is expected that in the next 2-3 years, several international electric giants will gradually enter the high-end level of competition in the Chinese industry. However, the national middle and low-end electrician enterprises have brought an opportunity to accompany the challenges, and the changes in the low-end market have intensified. Can you achieve a breakthrough in the change? The price of crude oil and electrolytic copper in the international market closely related to the raw materials of the electrical industry has risen sharply. The raw materials and accessories suppliers in the electrical industry have also accelerated the pace of integration in this context. Further promoted the increase in the manufacturing cost of electrical products; in addition, the channel operators represented by building materials supermarkets also accelerated the integration process, gradually extending the tentacles of control channels to the manufacturers of electrical products, forcing manufacturers to increase the cost of entering the channel; These will pose a threat to the development of electrical companies.
Analysis of Opportunities and Threats Faced by National Electrician Brands
The nature of the impact of the possibility of classification of external environmental factors on the influence of national electrician brands
Macro external environmental economic environment China's real estate continues to maintain a high growth rate of 95% Strong demand for market prosperity
Political environment, domestic political stability, good international relations 100% domestic market stability, foreign trade market growth opportunities
Cultural environment consumers are in irrational consumption, and the consumption mentality of Chongyang is universal. 90% of brand internationalization planning and non-international planning gaps increase threats
70% of the application of electrical and environmental intelligent control technology The traditional electromechanical control is affected, and the application of electrical intelligent control technology is on the rise. Threat
Population environment China's population will have an inflection point of 95% in 2015. The peak of real estate consumption is over, and the capacity of the electrician market is falling.
Ecological environment China's environmental protection control has increased. 100% product manufacturing costs increase (such as plating). Threat
Industry competition environment, new entrants, international giants, integrated into China, 100%, competitive pressure, increased threats
1 2 3 4 Next Page 
October 10, 2018