Have you ever thought that when you go shopping, you will encounter a brand-new product that refreshes your understanding of similar products, and its popularity exceeds the on-site beauty model?

On September 12th, Dyson Dyson held the brand's Supersonic hair dryer conference at Shanghai Ganglong Hang Lung Plaza, which attracted many fans of Dyson brands and visitors who were fortunate enough to witness the launch of the product. I am also very fortunate enough to be able to visit the scene to understand and experience this revolutionary product.


What kind of product is this? Why does it subvert the traditional hair dryer?

James Dyson: “Traditional hair dryers are cumbersome, inefficient, and noisy. After further observations, we realized that they could also cause overheating and damage to the hair. I challenged Dyson engineers to see if everyone could really Understanding the science behind the hair and studying Dyson's own hair dryer is the key to solving these problems."

 

The Dyson Dyson Supersonic Hair Dryer was officially launched in Japan on April 27 this year. It has been listed and sold in many countries around the world, and has recently officially landed on the Chinese market. The 103 engineers took more than 50 months of research and development and experienced more than 600 prototypes. The Dyson Dyson Supersonic Hair Dryer changed the traditional hair dryer. It is bulky and difficult to control. Blowing air temperature too high may damage the scalp hair and the hair is easily filtered. Many inconveniences and hidden dangers such as the hood inhaling and jamming, Dyson's Air Amplifier airflow multiplication technology, can change the traditional hair dryer problems, while providing users with greater air volume, smaller noise, safer air temperature.

September 12 Record of Dyson Dyson Supersonic Shanghai Conference

According to a survey, 66% of Chinese households own a hair dryer. Chinese consumers blow their hair four times a week at home, and more than 40% of Chinese consumers think their hair is their own overall shape. Sensory is important quarterly.

Finally, on September 12, Dyson Dyson officially brought the brand's Supersonic hair dryer to media and user friends in Shanghai, China.

On the day of the conference, the Dyson Dyson brand conference host, The Beauty, introduced the background of the Supersonic hair dryer to the media and fans.

It is said that Dyson invested 50 million pounds in the development of the fast and focused air flow technology used in the development of Dyson Supersonic blowers, including the establishment of sophisticated laboratories specializing in hair sciences. Dyson engineers through comprehensive research from the roots to the tip to understand how hair pressure, how to make it healthy, and how to maintain the shape.

During the four years of product development, they tested the product on different hair types and established a test station to perform mechanical simulations of different dry hair technologies around the world. To date, more than 1,010 miles of hair has been used for testing, which is equivalent to the distance from Beijing to Chengdu.

The Dyson Dyson Supersonic engineer's handsome guy at the event site explained in detail the numerous technologies and concepts used by the Supersonic blower.

 

1. Strong digital motor

The Dyson Supersonic Dyson Dyson Supersonic was loaded with the Dyson 9th-generation digital motor. A team of over 15 motor engineers from Dyson specifically designed the Dyson Supersonic hair dryer. Dyson developed the smallest, lightest and most advanced ninth-generation digital camera. motor.

This Dyson's smallest, lightest, most advanced motor speed can reach eight times that of some common motors on the market, but its weight is halved. In addition, because the Dyson digital motor is designed to be small and powerful, it is small enough to be placed in the machine handle , and most conventional hair dryers place the motor on the head of the machine. Therefore, this machine is designed for handheld balance.

2. Acoustic Engineering

The Dyson Pneumatic Acoustics team worked hard to optimize the sound of this blower. By using an axial impeller in the motor, they simplify the air passage and reduce turbulence and turbulence. They increased the number of motor blades from the usual 11 to 13 to tune a sound frequency in the motor so that its frequency exceeds the human hearing range.

 

In addition, because the motor is small and compact, it can be embedded in the handle, surrounded by a shock-absorbing bracket and further reduce noise transmission. Therefore, the design of Dyson Supersonic Dyson hairdryer at the same time, without sacrificing the speed of dry hair, instead providing a greater wind compared to similar products.

3, settings and accessories

Dyson Supersonic Dyson hair dryer has four precise temperature settings, three precise wind speed settings, and can quickly switch to constant cold wind. Dyson engineers created three types of precision tuyeres to further control air flow, allowing different combinations of hair dryers.

- Dyson's smooth mouthpiece gently blows dry hair through a wider airflow while smoothing the shape.

- The Dyson style tuyere can precisely control the air flow. It can shape the hair in a part of the area at once, without having to worry about affecting other parts.

- The Dyson Diffusion Tips distribute the air evenly over every part of the hair curler. It simulates natural winds, smooths the hair, and enhances the layering of hair.

- The air nozzles are designed with heat insulation and touch. With Heat Shield insulation technology, the hot air is wrapped between the upper and lower layers of cold air, and the surface of the air nozzle can be kept at a low temperature. You can touch the tuyere at any time even if you use it for a long time.

- The air nozzle adopts stainless steel magnetic connection design for easy replacement and rotation.

- Provides a variety of settings, including constant cold air for setting, four-speed temperature setting, and third-speed wind speed setting, which can quickly switch to cold air.


Afterwards, the industry's senior hair stylist lan (Yan Yibang) brings on the scene of beautiful models.   Dyson Dyson Supersonic Hair Dryer shows for fans.

Lan first wets the model's hair, and the model's hair is dense. In order to better display the drying and styling effect, Lan sprays a lot of spray on the model's hair until the water drops.

Using a Dyson Supersonic blower, Lan quickly dries the model's hair. She has spent more than 20 years in the hairdressing industry. She studied hairdressing in the UK at Trevor Sorbie all the year round. She has performed hairdressing shows in Europe. She has shown her friends on the London Fashion Week in London and Shanghai for several times. Hair needs to be blown from the roots rather than from the tail, so it does not hurt the hair and scalp.

Then lan used the Dyson smooth slick and styling tuyere, followed by gentle drying of the model's hair, and using the shape of the tuyere to shape the part, from blow drying to modeling at one go. The Dyson Dyson Supersonic blower's magnetic link design makes it easy to change and rotate the tuyere .

Finally, the diffuser was used to simulate the natural wind and smooth out the frizz, which improved the level of hair. According to Lan, the 2200W high-powered hair dryer that he uses everyday has a large wind when turned on, but the noise is so loud that he will not be able to hear the customer's language communication. Dyson's Dyson Supersonic hair dryer has a power of only 1600W, but Provides greater wind power while providing very good noise control .

Throughout the drying process, the media friends and fans in attendance were always on the lookout, always paying attention to the magic of the Dyson Supersonic hair dryer.

The model said: “In the past, it took more than 20 minutes to blow dry your hair, but today it took only 10 minutes from blow drying to styling, and the Dyson Supersonic blower not only has strong wind power, but also has controllable temperature. It has a temperature detection of 20 times per second , ensuring that the air temperature does not damage the hair and scalp too much and the entire drying process is very comfortable . "

After drying and styling is completed, the beautiful model shows Dyson Supersonic as a showpiece. Have to say, beauty model seductive, Dyson Supersonic hair dryer more eye-catching.


Refresh the cognition at a "grass"! Post a live experience!

At the scene, media friends and field fans are eager to experience the products in the middle. Everyone is full of praise for their work and functionality.

I also got this product for the first time, and it feels great to work from my hands, and I don’t see it as a hair dryer when I don’t know about this product.

After getting started, the weight is light, and since the motor is placed in the handle, it will not be centered on the upper part of the fuselage like a traditional hair dryer. Using the arms and shoulders for a long time is really sore, and the Dyson Supersonic blower is not at all. The button on the body is also clear, simple to use, but extraordinary strength.

I heard that the Dyson Supersonic hair dryer is currently very popular online sales, offline sales in the sale of the store is also very hot, I feel that in the future this will be a trend hair salon and the pursuit of beautiful fashion friends home standard will buy explosions.

At the event, many friends have first experienced the Dyson Supersonic hair dryer.

There are more chart tours for you to watch slowly ~ I have to go and see where to sell!


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