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LeTV TV's official WeChat account, "Music Super TV," has released an update stating that the operating company of Music Super TV, previously known as "Letv to New," has officially rebranded itself as "New Music as Wise Home." Despite the name change, the brand will continue to use the well-known "LeTV" name and the original "Letv" logo in its product lineup.
The announcement reads: "Today, I’m excited to share some great news. The new music (operated by Letv as the main entity for Super TV) has been renamed to 'New Letv.' This marks a new chapter for us, with a fresh direction and vision."
Moving forward, New Music Vision aims to become a leading smart home internet platform. It will focus on smart displays, integrating intelligent hardware and home automation to build a more connected living experience. By leveraging user data from home environments, the company plans to unlock new business value through services such as subscriptions, content delivery, live streaming, advertising, e-commerce, and more.
Unlike the previous model, which relied heavily on internal resources like LeSport, the new "Music as Wise Home" will be a fully open platform, collaborating with top industry partners and quality resources to deliver better experiences to users.
The company’s core values remain centered around creating value and sharing it with customers. In terms of products, LeTV will still be used as the brand name, ensuring continuity for users who are familiar with the brand. The original "Letv" logo will also remain unchanged, maintaining brand recognition.
This rebranding reflects a strategic shift towards smart home innovation while keeping the trusted LeTV identity intact. It signals a commitment to growth, collaboration, and delivering enhanced value through technology and user-centric solutions.
August 23, 2025