Home appliance brand ranking released in the fourth quarter

Recently, the latest research data released in the fourth quarter of 2013 Kaiyuan network and brand research. In the assessment of the popularity of the brand of dryers, Haier was the most well-known, with a score of 98.33 points, ranking first, followed by other foreign brands such as Panasonic and some Internet brands.

It is understood that this online reputation survey is based on a multi-billion Chinese webpage for comprehensive, objective and scientific analysis, which provides a theoretical basis for brand marketing. The higher the frequency of a brand being mentioned or exposed in online media, the higher The higher the user’s attention and the higher the popularity of the brand. Through research on the brand's exposure in the industry's top rankings in terms of comprehensive influence, the mention rate of blog users on the top of the blog site, the mentioning rate of the top ranked forums in popular rankings, and the exposure of well-known portal news websites, the eventual Comprehensive analysis of the brand's popularity in the network.

The reporter's investigation found that dryers as "foreign household appliances" have been difficult to accept for a few years ago, and in the past two years, with the acceleration of the pace of life, consumers' increasingly rational consumption awareness, and the intensification of hazy weather, etc., Make dryers gradually into the country people's vision, and is widely accepted. In particular, the professional and powerful clothes dryers can be used as complementary products to the washing machines, which not only saves the space for home washing, but also ensures the health and comfort of consumers. It is popular in East China and South China and has a promising market prospect. Look good.

What are the advantages of dryers? Through the Internet's most concern brand Haier dryers, the reporter learned that most consumers already know the effect of the use of clothes dryers, but there are certain doubts about the choice of dryers or dryers, such as some consumers think dry The clothes machine has the problems of large power consumption, long drying time, high drying temperature, damage to the clothes, excessive space, and the like.

In fact, taking Haier heat pump dryers with recent reputation and sales as examples, the heat pump condensing system used in the dryers requires an average of 4 kg (about the amount of laundry for one household) to dry. Money, drying 10 shirts in just 20 minutes, also achieved 56 degrees low-temperature drying, will not damage the fiber structure of clothing, genuine care clothing. In addition, the current design of Haier dryers can also be wall mounted, stacked with a washing machine and other ways, saving the family's use of space.

Some experts pointed out that Haier's efforts to create a smart living experience for consumers reflect a distinctive network of strategic characteristics. Whether it is a traditional large home appliance or a small home appliance, it can rely on the Internet interface to achieve interconnection and interconnection, and create a complete platform for smart home life for consumers. From a smart home appliance to a smart home to a smart community, Haier is striving to become a smart city and a smart planet with its smart home appliances.