The British "Independent" recently interviewed Philip Schiller, Apple's senior vice president of global marketing, and revealed many secrets behind the new MacBook Pro. The following is an overview of the article: Last week, Apple released the latest MacBook Pro laptop. The new MacBookPro is a high-end, not only high price, but also strong performance. Importantly, Apple made a keyboard change on the new MacBookPro, replacing the shortcut keys above the keyboard with a touchable TouchBar. The functionality on the TouchBar also changes when the user switches programs. In addition, TouchTouch (Fingerprint Identification) is also integrated on the TouchBar for quick payment. At Apple's press conference, Schiller was a familiar face. In his speech, Schiller actively passed on Apple's new policy, often with cold humor. Some of Schiller's remarks are still controversial. He recently told 6,000 spectators that Apple removed the 3.5 mm headphone jack in the iPhone 7 product. Although he is the senior vice president responsible for global marketing, Schiller is concerned about the development process of each of Apple's products, and is full of passion. When it comes to TouchBar ideas, Schiller said that this is Apple's gains when thinking about the direction of the next generation of notebook computers. Everyone else is thinking about how to turn a laptop into a tablet. The new MacBook Pro is emphasizing that it is still a laptop. Laptops have been the look of the past 25 years, and may still be the case for the next 25 years, which may be an eternal element for laptops. Schiller said that the original intention of the TouchBar launched by the R&D team is that users can work together with the keyboard and trackpad on the same plane. This design provides a new experience, is more interactive, and is multi-touch. Asked if macOS and iOS will always be different, Schiller said that Apple firmly believes that they are two products that are completely different for consumers, but they are equally important. With iOS's iPhone and iPad, they only have a glass screen, which is direct operation, multi-touch, and tends to be full-screen. Apple hopes to give consumers the best experience they can imagine on the one hand, but it still takes a long way. Schiller said that the Mac experience is an indirect operation, using cursors and menus. Apple wants to provide the best experience in this direction. There is a menu bar on the Mac, and iOS will never be there. The experience of setting a menu bar on the iPhone is really bad. If you want to launch a fully touch-screen Mac, you have to solve the problem of how your fingers get a good experience on the touch screen. In Schiller's view, the experience of using a finger to operate a Mac is really bad, so it's better to use a mouse and a touchpad. The 3.5mm headphone jack has been removed in the latest release of the iPhone 7, but it still exists on the MacBook Pro, does this indicate that Apple has a contradiction in design. Schiller said they are two different products. For mobile phones, the headphone jack is not necessary because the wireless headset is a very good solution. However, since MacBook Pro users also need to connect their computers to some professional devices that do not have a wireless solution, they require a 3.5 mm headphone jack. As for the introduction of Apple's voice assistant Siri on the Mac, Schiller said that after waiting for quite some time, Apple decided to implant Siri on the Mac, because the introduction of Siri has no practical meaning, and now it can help users to find files, etc. jobs. Apple could have introduced Siri earlier, but thought it didn't have much practical significance. At the end of the interview, Schiller did not forget to promote the new MacBook Pro. Schiller said that there are many comments on new products, and everyone has had a passionate dialogue and discussion, and even some have caused controversy, but still hope that consumers can give a chance to try. Schiller also said that the number of orders for the MacBook Pro on Apple's official website has exceeded any previous Apple Pro notebook.
Key Switches
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August 07, 2021