The Verge Chinese Station reported on November 16

What do you most want to receive as a Christmas gift for crazy fruit powder? If it is a book with prices of up to 299 US dollars (about 2050 yuan) and 450 pictures of high-definition apple products, will it allow many fruit powders to be recharged once for faith? That's right, this is the belief in fruit powder. Apple introduced a high-definition product guide today, and will officially begin selling in online stores and physical stores starting tomorrow.

It is reported that this apple product brochure will be hardcovered, providing two different sizes. The first is a small, 25.9 x 32.4 cm version, priced at US$199 (approximately RMB 1,363); there is also a large version that is 33 x 41.3 cm, priced at US$299 (approximately RMB 2,050). . The name of this illustrated book is called "Designed by Apple in California." It's simple and straightforward. It's definitely Apple's style.

It is reported that the photos in this apple illustrated book are all performed by the famous photographer Andrew Zuckerman, and have completely displayed the whole picture of Apple products in the past 20 years. According to Jony Ive, Apple’s chief design officer, this book "collects the designs of Apple's major products from various angles over the years and hopes to serve as a model for design students to use for reference."

It is reported that Jony Ive personally wrote a preface for this Apple guide: “Although this is a book about design, it is not a process of introducing the design team and creating and developing products, but is just a very objective demonstration of the results. Who we are, how we work, our values, our focus, and our goals. We want our results to be more persuasive than what we say. Although these products have achieved varying degrees of success, each A product is devoted to all our efforts. Although it is very simple, considerable, and inevitable, we hope this is a rational choice."

The book was written by Apple himself and also paid tribute to Steve Jobs. It is undeniable that Apple's own corporate design and production of product guides is very rare, but as Apple, it does have this qualification. You know, in today's industrial design of products, Apple is absolutely the industry leader and even cross-industry leader.

However, on the other hand, this book also shows that Apple is indeed full of "confidence", but from Apple's product design in recent years, it is indeed some lackluster, lack of highlights. From the iPhone 7 to the new MacBook Pro, it seems that none of them have reached the glory of the year. I don't know if after 20 years, when Apple once again publishes product brochures, it will still be "proud" like now. (Author: James Vincent compiled: Guti)

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【The relevant rights in the Chinese language of The Verge's works in the United States are owned by Tencent Corporation. Without authorization, they may not be reproduced or excerpted. 】

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