Following Pebble, US wearable device manufacturer Fitbit acquired the European smart watch manufacturer Vector Watch. Founded by several former Citizen executives, Vector Watch is headquartered in London and has a core R&D center in Romania. Vector Watch currently offers more than 10 smart watches, with up to 30 days of battery life, similar to Pebble's user interface, and classic body design, making Vector Watch products popular. According to Vector Watch, Fitbit only acquired its software platform and team members, not including its hardware products. This is exactly the same as the previous acquisition of Pebble. Fitbit announced in December that it has acquired Pebble, the "original" of smart watches, but only includes Pebble's specific assets, including intellectual property for core employees, software and firmware development, but does not include hardware products. Vector Watch does not say whether the company will be closed, but industry insiders say that both the software platform and R&D personnel have been acquired, and Vector Watch is hard to survive. Vector Watch said in a statement: "We will continue to support the Vector Watch smartwatch." Surprisingly, Vector Watch also said it will continue to sell its smartwatch products, although this is likely to be inventories. According to IDC data, global smartwatch shipments fell by 51.6% in the third quarter of 2016, but overall wearables shipments increased by 3.1% year-on-year. Among them, Fitbit performed the best, with 5.3 million units shipped, an increase of 11% year-on-year and a market share of 23%. Recently, the voice of the smart watch industry has been constant, but don't forget the singer, and 2-3 people are living very well. At present, there are three major players in the field of smart watches, namely Apple, Garmin and Samsung. The three together account for about 78% of the market share of smart watches. Since 2015, only seven companies have shipped more than 200,000 smart watches. Among the seven companies, Pebble, the pioneer of smart watches, has come to an end. Fitbit has acquired Pebble, the "original" of smart watches, but only includes Pebble's specific assets, including intellectual property for core employees, software and firmware development, excluding hardware products. After that, Pebble announced that it would stop operating and stop developing new watches. Fitbit only acquired the software platform and team members of Vector Watch, not including its hardware products, so Vector Watch will not be able to survive in the future. In addition, Motorola, LG and Huawei are becoming more and more indifferent to this device. According to a report released by market research firm IDC, the global smartwatch market has shrunk sharply. In the third quarter of 2016, total sales were 2.7 million, down 51.6% from 5.6 million in the same period in 2015. Smart watches are even more eclipsed at CES 2017. The value of smart watches still mainly stays in sports and simple network interactions. Innovation has come to a bottleneck period. What can be said is that some mobile phone manufacturers have left as additional services. The main problem facing the smartwatch industry seems to be obvious. Many companies cannot find the selling point of such products. Most smart watches are not attractive to consumers. Insufficient highlights, small gap with traditional smart devices; severe homogenization, and lack of the ability to grasp the user's pain point requirements, resulting in insufficient user stickiness; too high price and experience are not proportional, functional price is not balanced; The design is lacking and it is difficult to attract the attention of users. Jinhu Weibao Trading Co., Ltd , https://www.weibaoxd.com
October 04, 2024