According to the American Marketing Association (AMA) research, people pay attention to a certain item usually for the first 7 seconds. At this time, the decisive factor of shopping is the visual expression of the product. The product image instantly reflects the customer's eyes. Once the visual information is transmitted, 70% of the people will make the decision to purchase quickly.
There is no doubt that the visual expressiveness of goods has a strong appeal to the final decision of shopping. Therefore, how to significantly improve the overall attractiveness of the store, make the product more attractive, attract customers' attention and stimulate purchase behavior is the most concerned issue for store owners. Excellent overall lighting can also clarify the cultural orientation of the store, so that the brand chain store has a unified brand image, and invisibly enhances the brand awareness of the store.
Nowadays, more and more store owners have already learned the magical effect of lighting on shaping the image of the store. However, it is unrealistic and difficult for the majority of the owners to participate in the construction of the new store. Implementation. The usual practice is to purchase by yourself, and then look for the installer. If the other party is not an expert, the result is often unsatisfactory. Not only is the store image difficult to unify, but it is also difficult to achieve centralized management. The safest and most reliable way is to give the tedious work to professionals and enjoy the full range of quality services from pre-sales to mid-sales to after-sales.
The world-renowned Total Lighting for Shop Lighting is designed to provide professional and authoritative lighting solutions to solve the confusion of shop owners. As the owner's lighting solution provider, Philips tracks the entire lighting project from start to finish, from interior lighting design to product manufacturing, transportation, to after-sales service, to training for franchisees, installers and users. . In the past year, the store owners contacted by Philips are all top leaders. They provide menu-quality services for the personality temperament and brand positioning of different owners, and tailor the overall lighting solutions of the store according to customer requirements. The overall plan is refined to the transportation link, providing door-to-door convenience services for direct sales stores. At the same time, as the world's top lighting product manufacturer, Philips continues to put its own quality products into its lighting solutions, reducing intermediate links. Therefore, the program is not only impeccable in terms of professionalism, but also has a great advantage in cost performance. Let the owners enjoy the best interests.
The unique store lighting solution reflects the excellence of Philips Lighting. Its outstanding creativity and meticulous service bring the dream lighting to many retail owners. The tailor-made and different styles of lighting space also bring consumers a dreamlike Lighting experience. In the sportswear store, Philips uses high-illumination, low-contrast lighting solutions, simple and clear, pure and transparent lighting style as its dynamic and dynamic brand image. In the casual wear store, Philips uses a high-concentration light source to create a dramatic stage experience with strong contrast between light and dark. The highly saturated visual effect fully demonstrates the style of the brand.
Today, more and more brands have chosen Philips as their lighting solution specialist. Into the world-famous brand stores of these sports and casual wear, people can immediately feel the brand temperament that is simple, pure, or dynamic, with a clear style and a personality. Between the square inches, it is the light and shadow space that Philips has carefully carved.
The flowing lights create a delightful shopping experience, and behind the ingenious design is the flash of inspiration. And these incredible wonderful experiences are all masterpieces of Philips lighting. 
The intriguing merchandise exudes its unique and wonderful feelings only in the spotlight, and the stage performance of the gorgeous lights can bring infinite imagination. Not only that, but the excellent space lighting can also enhance the personality of the brand, highlight the cultural image of the goods, and create a new and delightful experience kingdom by conveying the colorful shopping experience. The reality of the personality lighting store owners confused Tracking the lighting space tailored to the whole process Editor: China Lighting Network Lu Langjia
September 19, 2018