From 2002 to 2007, it was the rapid development of China's lighting industry for five years. Looking back on the development and changes of the lighting industry in these five years, every industry has many gains and losses, and everyone in the industry has a lot of emotions. Deputy Secretary-General Dou Linping of China Lighting Association discussed his views. Core speech ● The status of the lighting industry has been significantly improved compared to the previous. ● The success of any company has its own unique features. The successful model can only be used for reference and cannot be copied. ● The biggest role of the "Light Fair" is to bring the ancient town to the world. The status of the industry has significantly increased the output value of the lighting and lighting industry year by year. In 2006, the annual sales of lighting appliances in China was about 160 billion yuan, of which exports accounted for 10 billion US dollars. Deputy Secretary-General Dou Linping believes that the lighting and lighting industry was originally an industry that was not concerned, and it was a marginal industry. However, the rapid development in recent years, especially the contribution to the national economy, has gradually increased, coupled with the banner of the industry media. Its industry position has been greatly improved compared with the previous one. Like the titles of “China Famous Brand” and “China Famous Brand”, the previous titles of these titles belong to the brands of home appliances, clothing and other industries. The brands of lighting and lighting industry have never been involved, and in recent years, lighting In the lighting industry, there are already brands in the “China Famous Brand” and “China Famous Brand”, which shows that the influence of the industry is already strong, and the industry status has been significantly improved. Secretary Dou said that the status of the lighting and lighting industry can be improved, thanks to the overall improvement of the quality of the industry. Many companies in the lighting and lighting industry have risen to a stage in terms of economic strength and operational awareness. They have begun to build brand enterprises and began to promote terminals. For example, Optel Lighting held CCTV last year to hold the "same song? Entering Op". This is a good example. In the past, only some large-scale enterprises will undertake such large-scale activities, and now our lighting industry enterprises can also To undertake such influential activities, which is good for corporate brands and for the entire lighting industry, is an improvement, which will become a trend in the future. Enterprise competition has become more and more fierce In the development of the past five years, the number of lighting and lighting enterprises in China has grown from more than 2,000 before 2002 to about 11,000 now, and the number of enterprises has increased five-fold. The competition among enterprises is also particularly fierce. Secretary Dou believes that the success of any company has its own unique features, and the successful model can only be used for reference and cannot be copied. In the case of increased competition, lighting and lighting companies will become a major development trend in the future. The so-called "no chaos", the current disorderly competition in the industry is actually an opportunity for some large-scale, conscious enterprises. Through competition, some enterprises do not go up in terms of brand promotion and channel construction. In the end, they may only cooperate with some large enterprises to undertake the task of manufacturing products, or directly become an OEM enterprise; and the scale of enterprises that win in competition, the scale It will also grow bigger and bigger. Therefore, the current "chaos" phenomenon in the industry is also a good thing, which creates a good opportunity for some companies that are competitive and have already formed scale. In the competition level between enterprises, the competition of talents is particularly important. Nowadays, the brain drain and personnel turnover in the domestic lighting industry are very frequent. Some management and marketing personnel have left the lighting industry, and some product developers and designers have almost hit one. Changing the gun, this is an abnormal phenomenon in the industry. Secretary Dou believes that the lack of talents has been in the lighting and lighting industry for a long time, and the fundamental solution to this problem is to start from the source of education. Secretary Dou said that in addition to the electric light source majors in Fudan University, other major universities in China do not have specializations for lighting manufacturing and lighting design. The closest professional is industrial design, so the industry lacks talents. The phenomenon has been around for a long time. For this phenomenon, Secretary Dou suggested that lighting and lighting companies should take the initiative to cooperate with colleges and universities, and invite universities to tailor the enterprises and cultivate the talents they need. For example, a lighting design talent, we not only ask him to design, understand art, but also let him learn the application of light environment, the influence of interior decoration materials on light and other targeted knowledge. Solving the problem of lack of talent, the company has original products developed independently, so that it will not always imitate and copy other styles of lamps, especially foreign ones.


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September 23, 2018