Liangfengtai cooperates with Vantage, and its multiple product lines endow “AR Magic”

In a groundbreaking collaboration, Vantage, a premium smart kitchen appliance brand, has introduced a multi-category AR-enabled interactive marketing approach for home appliances. This innovative strategy allows customers to experience the dynamic interactions and rich information delivered through augmented reality (AR), enhancing their engagement and deepening their understanding of the products. Home appliances reflect a lifestyle choice—often loyal yet occasionally inconvenient. AR helps lift the veil on these products, making them more appealing and visually enhanced. At the AWE (China Home Appliances and Consumer Electronics Show) from March 8 to 11, Vantage is set to showcase its vision of the "post-industrial kitchen era." With AR as the key driver, this experience promises to be transformative and cannot be overlooked. Liangfengtai, a well-known domestic AR company, has partnered with Vantage to integrate AR into multiple product lines, branding them as “AR Magic.” This marks the first time that a multi-category AR+ home appliance interactive marketing campaign has been launched, allowing customers to explore various features and interactions in an immersive way. The result is a significant boost in order rates, as well as a smarter, more stylish kitchen and bathroom space that reflects the brand's philosophy of “Chi-Yi Life.” At the AWE event, Vantage’s booth showcased the integration of AR technology into everyday kitchen appliances. The brand emphasizes a “smart life” where design meets functionality, offering users a more personalized and intelligent experience. By combining AR with kitchen appliances, Vantage has turned products like range hoods into “smart brains,” capable of delivering knowledge and improving the user experience in a more human-centric way. Liangfengtai has long been dedicated to providing tailored AR solutions for enterprises. Since 2017, when it partnered with Vantage at the Water Cube Huadi brand launch, the company has been at the forefront of integrating AR into smart kitchens. Its latest water heaters demonstrate powerful AR capabilities, vividly showcasing product features and reinforcing the brand image. As a result, kitchen appliances become warmer, more intuitive, and closer to the ideal smart kitchen of the future—one that combines IoT, big data, and AI interaction. This recent collaboration between Liangfengtai and Vantage extends AR integration to a broader range of products, including water heaters, range hoods, dishwashers, and gas stoves. These innovations offer personalized interactions and product demonstrations without the need for physical purchases. Users can engage directly with the products, interact with merchants, and even experience the “Vatican V” feature, fully immersing themselves in the Vantage brand’s appeal. This is a prime example of how new retail trends are reshaping the industry, reflecting Vantage’s “kitchen post-industrial era” concept and its commitment to AI and fashion strategies. “Our goal is to let users participate and feel the real value and significance of AR in the industry,” said Liang Fengtai in an interview. This partnership not only highlights the power of AR in transforming the home appliance market but also sets a new standard for smart, interactive consumer experiences. Beyond Vantage, Liangfengtai has also partnered with global giants such as Gree, Kohler, and Whirlpool, exploring new frontiers in AR-enabled home appliances. Through these collaborations, the company continues to push the boundaries of what is possible in the smart home ecosystem.

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