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In the past two weeks, the Yinjinet Appliance Channel has seen a surge in activity with various types of smart TVs and analytics being launched one after another. The color TV category, which has been a major focus in the home appliance industry, experienced a significant turnaround after a challenging year. It finally recorded double-digit growth. According to weekly data from AVC, sales during the "Double 11" period reached 289.3 million yuan, marking a 40.5% increase compared to the previous year.
Locally produced brands like Hisense also performed exceptionally well, with total sales reaching nearly 1.5 billion yuan during the event, more than doubling year-on-year. What stands out is that Hisense received high praise from customers, with many of its new models achieving a perfect 100% satisfaction rate. This reflects the brand's growing popularity and product quality.
The Hisense EC500 series TV, in particular, received 100% positive feedback from users. This year, Hisense placed even greater emphasis on e-commerce channels, expanding its presence across platforms such as JD.com, Suning, and Taobao. The brand managed to achieve impressive results on both JD and Suning, with all channels offering products in the 75-inch size range, which proved to be highly popular among consumers.
With continued investment in online sales and customer engagement, Hisense is setting itself up for long-term success in the competitive smart TV market.
August 19, 2025