At one time, Taiwan lighting enterprises, as the leader of China's lighting industry, have affected a batch of mainland lighting companies and lighting people. It is no exaggeration to say that Taiwan-owned lighting enterprises are the leading brothers of mainland lighting companies. Even now, this sense of superiority still exists in the minds of most Taiwanese.
Nowadays, in the face of rising raw material prices, the appreciation of the renminbi, trade barriers in Europe and the United States, the development of Taiwan-funded enterprises has entered an embarrassing situation. With the rapid development of the mainland market, more and more Taiwanese people have begun to pay attention to a series of investigation and exchange activities in the mainland cities. It shows that it is inevitable that Taiwan-funded lighting enterprises will enter the mainland market in a big way. However, after ten years, mainland lighting companies have developed rapidly, and the lighting market has become increasingly mature. They are used to Taiwanese lighting companies that are overseas, but they are not satisfied with the mainland.
In this regard, the reporter visited the various lighting markets in Chongqing to investigate the views of the merchants on the old "big brother".
A strong impact on the mainland market
Zhao Normal, deputy general manager of Chongqing Dengmart, told reporters that Taiwan-funded enterprises have strong power and assets of over 100 million enterprises abound, which is a strong capital support for opening the mainland market. Taiwan's products are rich in content, have a deep cultural deposit, take the classic product management route, the products will not be outdated for several years; the overall quality is also very famous inside and outside the circle, won the trust of consumers. The entry of Taiwan-funded enterprises into the mainland market will inevitably bring a strong impact on mainland lighting companies and the mainland market.
View two industries of fresh blood
Du Yingxi, regional manager of the office of Auxo Lighting in Chongqing, said that mainland products and Taiwanese products are very different due to differences in connotations and concepts. Taiwanese products entering the mainland will bring more elements and vitality to the mainland market. It is like injecting a fresh blood, which is conducive to learning and communication with each other, and will also drive more fierce competition and promote the healthy development of the market.
Viewpoint 3 branding is very important
Looking at the Chongqing market and the entire mainland market, the influence of brands on this industry is growing. The foundation of Taiwan-funded enterprises in the mainland market is still very weak. To enter this market, Taiwan-funded enterprises must establish their own brand image. However, at present, some of the Taiwan-funded products that entered the Chongqing market in advance, compared with similar products on the mainland, the brand image is not very prominent. Most of them are relatively low-key, and the advertising investment is very small, and it is even difficult to see advertising.
Viewpoint 4 We are willing to cooperate with Taiwan enterprises
Some dealers who have the strength and want to expand the scale said that the quality and technology of Taiwan-funded products are unquestionable. If there are suitable products, they are willing to cooperate with them. Of course, this depends on the foundation of cooperation and the support of manufacturers. Only with the strong support and cooperation of the manufacturers, we are more confident to promote these quality products.
Viewpoint 5 puts down the superiority and is close to the mainland market
The superiority of Taiwan-funded enterprises can be seen for a long time. Due to the full confidence in the quality, technology and talent of their products, the lack of understanding of the mainland market and the distrust of mainlanders, in the past, they easily overlooked the mainland situation and dealers' opinions. Some dealers report that they often put forward some opinions and hopes in the process of operation, but the results are very small, which makes people quite helpless. Taiwan-funded enterprises can only open up to the mainland market if they are really close to the mainland market, and they will boldly introduce mainland management talents to open the mainland market.
Viewpoint six styles and inventory are not adapted
In Chongqing, there are already a number of Taiwan-funded enterprises that have entered the Chongqing market in advance, such as Qianli Lighting, Hilina Lighting, Yinghui Lighting, etc., which have opened up the market in Chongqing and have a high reputation, but more Taiwan-funded enterprises are The Chongqing market is a bleak business. Some dealers said that the quality of Taiwan-funded products is good, but the price is high, and many consumers can't accept it.
Most of their products take the classic route, and the classic is the best. So even if they are separated for several years, they can still be sold. Although they will be new every once in a while, they are not much different from the old ones. This is their advantage and disadvantage. In the Chongqing market, consumers need not only good quality, but also high requirements for styles. They like fashionable and unique products. Taiwan's products can obviously not meet this demand. Compared with the period in which mainland lighting companies continue to innovate and the lamps are updated for an average of three months, Taiwan-funded enterprises are far less flexible than mainland enterprises.
In terms of shipping efficiency, Taiwan-funded enterprises also need to be further improved. They mostly use assembly line operations, which can greatly save costs, and they are also shipped in hundreds of styles. However, for dealers in Chongqing, most merchants are not willing to stock too much. Generally, only one or two models are used, and only one sample is offered for trial sale. Some dealers said that sometimes the order was placed. Because the factory did not produce the batch of goods during that period of time, and there was no inventory, it often took two or three months to get the goods, which was a business opportunity and a great contusion. They promote the enthusiasm of the product.
It is precisely because of various conditions that Taiwan-funded products are developing slowly in the Chongqing market and even have a downward trend. One agent even told reporters that their dealers had dropped from a dozen or so years ago to three or four, and the prospects were worrisome.
Hilina is a model for success
On various issues reflected by various businesses in Chongqing, the reporter interviewed Li Shilin, the general agent of Hilina Chongqing. Mr. Li has been operating Hilina for eight years and is currently singing in the oldest city in Chongqing – Nanping Jianmat has a large image store. He told reporters that Hilina used to take the export route in the past. After entering the mainland market, the company constantly adjusted its strategy and built a domestic factory. The main factory in the mainland city also has stocks at any time. The merchants placed orders. It can be delivered in one week, and it will not be more than half a month at the latest. General Li finally said that he is very optimistic about Hilina. Although the development of Taiwan-funded enterprises on the mainland is not very mature, he will continue to do Hilina unswervingly.
Taiwan-funded enterprises that have entered the domestic market in advance have provided a lot of valuable experience for their counterparts in Taiwan. However, the road ahead will still face various difficulties. The author believes that the difficulty is not a problem, but the problem must be brave. , constantly find a solution. With the strong strength of Taiwan-funded enterprises, it is necessary to find a sky in the domestic market. I believe that it is just around the corner.
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October 11, 2018